Starting the week in the best of ways & sharing one of my favourite recent projects - branding for a talented photographer whose main area of focus - yes! - are natural-light-exclusive intimate portraits. Working with PATRYCJA was one of these surreal experiences when you just know you're dealing with a dream client who gets your ideas in a snap and a perfect design happens in no time.
We both opted for a moodboard in muted tones - as such is PATRYCJA'S colour palette of choice and these are the spot accents she intends to use in her packaging. Nonetheless, we agreed from the start that the branding itself will be a pure minimalist black & white composition of graphic lines and simple typography. I started off with a drawing of camera's aperture, reducing and reducing the details until we arrived at the perfect project.